Mapit is reinventing the relationship between drivers and their motorcycles through the use of Internet of Things (IoT). Thanks to Mapit’s technologies, now motorcycles have their own “brain” that allow a dialogue without precedents: they notify their owner when they identify rough movements (which could be caused by a robbery for example); they allow sharing the location of the motorcycle with whoever the user wishes…etc. As displayed in our website, the essential part of our solution consists on a GPS tracker connected to an app to track every movement of the motorcycle from any location.
The possibilities of this new “brain” are still to be discovered and not a single day goes by without hearing new suggestions from our clients on how to use IoT. We have all heard of IoT, and have probably incorporated it in some aspects of our lives, but there is still a lot of work to do as the field of potential opportunities is very broad. IoT uses a series of technologies that allows connecting objects to a network so that the experience when using them is more complete, thus changing the language of product design. Now, through a product (like a motorcycle for example), we can not only offer the traditional functionality (in this case of transportation), but we can expand the experience to a new dimension with infinite possibilities. This has caused a shift by companies from a product-oriented approach to an experience-oriented one. Stepping away from the transportation sector for one moment, the case of the “Nest learning Thermostat” is a good example of this revolution. It is a company that after observing that their clients changed the temperature of their thermostats an average of 1500 times a year, they decided to create a smart system through which the temperature could be controlled from their phones. Later, they started offering more advanced functionalities because the phone could not only be connected to the thermostat but could also control lights, close doors…etc. The next stage came when products could also interact, automating various processes. This example displays how IoT transforms traditional objects into smart objects that interact among each other to give an improved experience to its users. To achieve that, our smartphones will be our “magic wand”.
There are three key concepts that can define this revolution, as explained recently by professor Sanjay Sarma, founder of IoT. First, connectivity: objects can be controlled through a phone or computer. This allows, for example, to turn on a motorcycle through your iPhone. Even though this is surprising, one could argue that it lacks utility: why would I turn on my motorcycle from my phone when I can do so directly? This leads us to the second concept: recruitment. Objects are not only connected to a smartphone but can also connect among each other to obtain better functionality. This opens up a world of possibilities: our motorcycle can communicate with other motorcycles, with a gas station, with an insurance company or with other users. But once connected, what services do they offer? A third key concept is immersion: it allows things to happen “magically”. When connecting with other motorcycles it can offer better routes, when connecting with gas stations it can inform us of the best prices or that we should stop to re fuel, when connecting with insurance companies it can share the location in case of an accident, or when connecting users among each other it allows them to rent their vehicles among each other.
As projects of Smart Cities that are being implemented in cities all around the world advance, having a device like Mapit in the motorcycle will allow users to be connected at all times with sensors around each other: to find parking spots, to be notified when pollution levels are too high…etc.
Where will Mapit’s technologies lead us is yet to be discovered, and on some measure, depends on our clients. What remains clear is that Mapit is standing in the middle of the IoT revolution and that our ultimate goal is building a better future.